

In this instance, you may come across a placeholder UI instead of a branded launch. Sometimes an app doesn’t take very long to load. Whereas there are other splash screens, like Medium and Etsy, which incorporate fun, relevant and bespoke illustrations that fit in perfectly with the brand and reinforce their identity, be it a form of dashboard design or a social media platform. Then when the loading is ready, the icon will animate and bounce around. It shows their logo in pride of place, with a soft gradient. Google’s Material Design highlights that they’re the user’s first experience of your application. But they’re good for strengthening brand identity and perception. You might think of them as a waste of time, an afterthought or something not to bother thinking about. Traditionally, you’ll see a logo and company name and, if you’re lucky, the company motto. Splash screens appear on your screen for a fleeting moment – look away and you might miss them.

This way, you can do things like show off pictures, go through documents, and more without having to send links or have anyone install other software. An excellent tool for businesses, Skype allows you to share your screen during a video call. When the loading is finished, you’ll be taken to a more functional screen where you can complete actions. Skype allows you to video call multiple users at the same time, and record your video calls if needed. Sometimes it’s referred to as a launch screen or startup screen and shows up when your app is loading after you’ve just opened it.

A splash screen is a screen that appears when you open an app on your mobile device.
